Google has said that Passage-Based Ranking may have a 7% impact on search queries globally – that is a huge percentage. However, they have also said there is nothing website owners need to change for passage ranking. So this post is more about helping you understand how Google understands your content rather than recommending changes to your content.
Marie Haynes had a good discussion on this topic recently on her podcast:
Here was Google’s introduction to Passage-Based Ranking:
Conducting a social media audit is the first step in any social media strategy. It provides a holistic view of what’s working and what’s not.
Data-driven decision-making is a mantra you hear thrown around by startups, consultants and big business. But the approach most companies take is backward.
This Best Practices SEO Checklist is a reference guide to ensure you have not missed anything in your setup and ongoing SEO maintenance.
Website designers and developers who want to make their websites inclusive need to keep in mind those users who may have auditory, cognitive, physical, or visual disabilities.
A curated list of some FREE ( or inexpensive ) resources you can use for your website, online ad or social media post.
Precise, descriptive alt tags help Google catalog your image properly which helps search rankings for both the image and the page.
One of the best things about digital marketing is you can measure nearly every part of your strategy. So which SEO metrics should you focus on?
Whether you want to capture more leads, grow sales or increase your brand’s reach, we have the services and expertise to help you get the most out of your marketing dollars.
Monthly newsletter on digital marketing trends, resources and tools. We never sell your data.
Monthly newsletter on digital marketing trends, resources and tools. We never sell your data.
