Our client wanted to develop a community around content for women over the age of sixty in and around Boston.
- Since their budget was limited, we recommended a phased approach and identified key milestones to grow the audience, foster community participation and ultimately monetize the website.
- Then we created a magazine style WordPress site around four major interest categories; life, arts, health and beauty.
- We trained editors and writers on how to use the site and post content. We also provided tutorials and resources so they could educate themselves on best practices for SEO and growing their audience.
