Top 9 SEO Metrics That Matter

Organic Traffic

One of the main objectives of search engine optimization is to improve the volume of inbound traffic or the number of visitors to a webpage. When traffic is generated from unpaid search results on a search engine such as Google, it is technically referred to as organic traffic.

A steady increase in the number of visitors that come to your site through organic traffic is a crucial metric that shows whether you’re reaching a large enough audience 

Organic Conversion Rate

Lot’s of traffic to a website is great, but it doesn’t really mean anything unless it is converting successfully to a lead or a sale. Getting traffic is only half the battle.

Beyond branding and exposure, most businesses want to bring in new business. This is done by putting yourself in front of qualified traffic. All your efforts are wasted if users don’t complete some sort of action like finding directions, calling your business or making an online purchase. That is why you must not only track your traffic, but also track your organic conversion rate on Google Analytics.

If your organic conversion rate is low, you need to work on optimizing your conversion rate. This will give you a better idea on which pages are and are not providing value to your site.

Organic Landing Pages.

The carpenter’s rule is, “Measure Twice, Cut Once.” It should also be the rule of thumb for optimizing web pages. By measuring which URLs on your site are bringing in the most organic traffic you can figure out what is working. More importantly, you can then make informed, data-driven decisions on how best to optimize poor performing pages.

Bounce Rate

There are a lot of reasons why visitors leave your site after only viewing one page on your site. It could be a broken link, a bad user interface, site loading speed, security concerns, etc. Whatever the reasons, bounce rate is crucial in identifying problems with your site’s design and functionality.

Keyword Rankings

Probably one of the most important factors in SEO success is keyword ranking. You need to know how many relevant keywords you rank for and where their positioning sits on Google. 

This will give you a clearer picture of where improvements can be made. Whether it is rewriting content or adjusting your keyword strategy, you need to be sure you’re finding key terms that will target the right audience.

Click-Through Rate

Rankings alone will not have any impact on traffic to your site. That’s why you must track your Click-Through-Rate and look for ways to improve it so it can help you increase your traffic without the need to improve your keyword ranking position.

If no one’s clicking on your site, there could be a few different reasons for that. Your meta-descriptions may not match what your target audience is looking for or you may be going after the wrong key phrases that are in Google’s index. 

Referring Domains

Google counts links back to your site as votes of confidence that help it determine how valuable and useful your website is. 

When acquiring backlinks, the game is to have more high authoritative backlinks than your competition from different domains with relevant content linking back to you.

Google gives more credit for quality over quantity when it comes to backlinks, but you should have a diversity of high-authority links or Google will thing you and the other site are related in some way.

Building high-quality backlinks across multiple domains will give you SEO efforts a huge boost and improve rankings. This is why referring domains are important and valuable to measuring SEO.

Local Pack Rankings

Ranking within Google’s Local Map Stack is important if you are competing locally. 

Keep in mind that these rankings are different than regular keyword rankings and will require additional strategies for optimization.

A prime position on Local Stack Rankings is a powerful tool for attracting, targeted, local leads each month. For most businesses, it is worth the effort to work on optimizing SEO for local SEO Services.

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