Tuesday, July 05, 2022
Quote-of-the-day
“I don’t need it to be easy, I need it to be worth it.” – Lil Wayne

Strategic Marketing + CREATIVE SERVICES

Good Morning!
from Boston

CONTENT

MARKETING

What is Content Marketing and How is it Different from Traditional Marketing?

Although the term “Content Marketing” has gained popularity, the concept is not new. 

Ben Franklin used what we would call content marketing when he published the first edition of Poor Richard’s Almanack in 1732. This collection of poems, reviews, observations, prose, and weather was content Franklin leveraged to market his printing business and build his brand.

But content marketing is not limited to the written word. Content can be anything that displays on a page or device. It is what the internet is made of and what social media is built upon. The main distinction for what we call content in marketing is that it is not explicitly designed to be marketing.

It’s informational; it’s entertaining, it’s useful and sometimes shareable. But it is not always what we think of as traditional marketing.

Where marketing aims to sell an item by promoting it directly – with in-depth discussions of product attributes and life-changing properties – content marketing often aims to educate, entertain or enlighten a potential customer into brand loyalty. 

It is no secret that potential customers who use your website for information will also come back later to buy things related to your business if they trust you know what you are talking about.

Our content marketing pros can help build and implement comprehensive strategies for delivering targeted, unique, consistent, and engaging content at scale over all platforms, channels, and devices.

Call or email us today for a no-obligation discussion and analysis of how content marketing can help your business or organization.

CONTENT TYPES

Blogs

The OG of content marketing. Helps with traffic, SEO and site authority.

Case Studies

Used to bring a product or experience to life by telling its origin story.

Email Marketing

Email newsletters or other types of messages used to connect with audiences.

Ebooks

Text, graphics and images focused on a specific subject or topic.

Infographics

Visual data used to help process potentially complicated information quickly and easily.

INTERACTIVE CONTENT

Content that requires the participation of the audience in some way, e.g. quizzes, contests.

How-to/instructional

Anything used to instruct or inform about products, services, concepts, life-hacks, etc.

Podcasts

A series of pieces of audio content, usually released regularly in the form of episodes.

Slideshares

Slide show presentations on subjects and topics that can be viewed by anyone.

Video Content

Makes up 75% of internet traffic. 90 seconds or less, personalized videos work best.

Webinars

Online seminar, lecture or workshop that helps recruit and retain customers.

Whitepapers

In-depth reports that offer solutions to perceived problems.

PROCESS
Content Marketing Planning - Measure Twice, Cut Once.

1.0 Planning

Research and formulate your content strategy. 

Content Marketing Ideas That Engage - Creation

2.0 Creating

Bring content marketing projects and ideas to life.

Content Marketing Scheduling & Publishing

3.0 Scheduling

Determine how often content will be published.

Content Marketing Promotion and Distribution

4.0 Promoting

Extend your sphere of influence

Content Marketing Analyze and Measure

5.0 Measuring

Determine what’s working and what’s not.

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