What is Content Marketing and How is it Different from Traditional Marketing?
Although the term “Content Marketing” has gained popularity, the concept is not new.
Ben Franklin used what we would call content marketing when he published the first edition of Poor Richard’s Almanack in 1732. This collection of poems, reviews, observations, prose, and weather was content Franklin leveraged to market his printing business and build his brand.
But content marketing is not limited to the written word. Content can be anything that displays on a page or device. It is what the internet is made of and what social media is built upon. The main distinction for what we call content in marketing is that it is not explicitly designed to be marketing.
It’s informational; it’s entertaining, it’s useful and sometimes shareable. But it is not always what we think of as traditional marketing.
Where marketing aims to sell an item by promoting it directly – with in-depth discussions of product attributes and life-changing properties – content marketing often aims to educate, entertain or enlighten a potential customer into brand loyalty.
It is no secret that potential customers who use your website for information will also come back later to buy things related to your business if they trust you know what you are talking about.
Our content marketing pros can help build and implement comprehensive strategies for delivering targeted, unique, consistent, and engaging content at scale over all platforms, channels, and devices.
Research and formulate your content strategy.
Bring content marketing projects and ideas to life.
Determine how often content will be published.
Extend your sphere of influence
Determine what’s working and what’s not.